WaveLance

Landing page for personal branding agency

Personal Branding Web Design Conversion Optimization

Project Overview

Client

WaveLance is a personal branding and LinkedIn growth agency led by Afreen. They specialize in helping experts stand out on LinkedIn through ghostwriting, video editing, newsletters, and profile optimization.

Goal

Create a central website that serves as a hub for potential clients from LinkedIn. The goal was to professionally present services, showcase tangible results (analytics), and maximize bookings for "Discovery" calls.

Challenges

Visualizing Results

It was necessary to convincingly display success metrics ("Numbers Don't Lie" section) to immediately prove service value to visitors.

Clarity of Offer

Organizing a wide range of services – from comment writing to web design – in a clear and understandable layout.

Building Trust

Integration of social proof and the founder's personal story to make visitors feel secure when booking a collaboration

Solutions

Conversion-Focused Design

Implemented a clear funnel leading the user from the problem (low visibility) to the solution (WaveLance services) and the final action (Discovery Call).

"Numbers Don't Lie" Section

Created a visually attractive display of impression and engagement growth, using graphs that immediately communicate ROI.

Featured Testimonials

Strategic positioning of client testimonials with concrete numbers regarding their success.

Development Process

1

Discovery Call

Initial consultations to understand client needs, challenges, and determine goals.

2

Content Analysis

Defining key services (Ghostwriting, Video Editing, Profile Optimization) and "COCO formula" for brand transformation.

3

UX/UI Design

Creating a modern, bold design reflecting social media dynamics, emphasizing brand visual identity.

4

Content Implementation

Setting up sections with results, detailed service descriptions, and "About Me" part for connection with the founder.

5

Functionality Integration

Setting up contact forms and booking links.

6

Launch

Final optimization for all devices (mobile/desktop) and website launch.

Results

100
SEO Score
2K+
Active Users
↑200%
Monthly Growth

Client Testimonial

WaveLance Team

"Marin delivered an exceptional platform that exceeded our expectations. Perfect SEO score and intuitive UX were key to our rapid growth in the freelance market."

Afreen Dharar

WaveLance Founder

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